Our marketing and sales practice collects and spread our experience, frameworks and approaches...
Marketing and sales functions are on the “front line,” playing a critical role in driving revenues, retaining customers, and achieving overall company objectives.
Well-executed marketing programs drive up both revenue and profits.
Many companies have great strategies for going to market, but they struggle with the capabilities for perfect execution.
A global survey of more than 1,000 sales and marketing executives reveals that only one-third of them view their commercial capabilities as effective; however, some best practices are evident in the more successful companies.
Our surveys find near-universal agreement among senior managers that improving company's clients focus is critical for their business success.
Our research show that while 80% of executives believe that their company delivers outstanding value.
Companies need to structure such programs carefully to target attractive customer segments, create the desired image, and strengthen the brand.
Our mission is to leverage deep insight into consumers and customers to inspire frame-breaking and high-impact thinking in all aspects of marketing and sales. Our goal is to help clients realize sustainable economic results.